What are Social Media Campaigns?
Social media campaigns are indispensable when it comes to achieving organisational goals by creating value for customers. Through these campaigns, the company can grab the attention of the public and create relationships that can be beneficial to the organisation. These campaigns help the organisation in making its presence felt to others and benefit greatly out of the same. So, from the point of view of startups, social media campaigns are nothing less than a blessing. What better way to get the word out for startups than to run social media campaigns! But in reality, not all such campaigns guarantee more traffic. For any successful social media campaign, a lot of factors need to be considered.
Start with a clear goal – eyes on the prize!
It is better to have a vision as to what you want the campaign to achieve. The campaign can be aimed at increasing brand awareness, drive more traffic, improve conversion rates or others. Having a clear picture in your head helps with formulating the overall strategy of the campaign. Also, it allows you to run the campaign in line with your overall social media strategy.
Know thy platform!
It is paramount to understand rules pertaining to promotion on whatever platform you are using. For example, Facebook has very strict rules regarding promotions which when violated can lead to numerous problems that may even backtrack your campaign. Each social network has its own search engine for its users – a clever play with keywords can up your rankings in no time. Search Engine Optimisation (SEO) is the key to this particular issue.
Target your audience – go hunting!
Facebook, Twitter, LinkedIn and Reddit are great places to start. You can start there as they let you target your desired audience via groups, content, location and more. For instance, free online tools like Hoot Suite enables you to track specific keywords on Twitter so that you know who is talking about you, the company or related topics. Also, you can keep on posting regularly on various areas and gather feedback so that you know what conversations are trending. Don’t just focus on one platform, you want to maximise the outreach of your campaign and simultaneously avoid any negative attention.
Promotion is key
A social media campaign must focus on inbound marketing – getting people in rather than going out and grabbing attention. Content marketing assists in capturing as well as retaining customers that add value to a company. Advertising, blogs, posts, quizzes, contests and such methods are commonly used for promotions. However, it is unwise to constantly spam your trusted customers such that it invalidates your hard work. A better way of promotion would be to rope in influencers – individuals with a substantial public following. By having such people endorse the company on social media, a lot of value can be created for the company. You can also offer prizes that showcase your product or services that may lead to more publicity.
Feedback teaches you more than any teacher
Review your success metrics – did you meet your goals? What worked really well and what did not? It is necessary to gather feedback for the campaign from your new leads. How successful were you in building a long lasting relationship with them and what you could you have done better? It would go a long way if you could send them a personal message to show your gratitude towards them.