As a start-up, you might have heard about content marketing and you might have even been on the fence about investing in it. Let me save you some time and justify why you should absolutely invest in a good content strategy. Put in simple terms content marketing equals a strategy and like all strategies content has to be well planned, repeatedly critiqued and thoroughly implemented.
The Return on Investment
Content marketing has a high ROI, mainly due to the vast areas it influences, Content can be made and marketed flexibly. As a result, there is a higher return in the form of brand visibility,reputation, customer engagement, customer retention and conversions and customer acquisition. Once implemented correctly,a well-funded content marketing strategy,assures you a huge potential of claiming all your money back and retaining even more than what was invested in the first place. This is nothing better than cost efficiency and guaranteed returns.
Support system to other strategies
Content marketing isn’t tunnelled to just specific content, it affects many other marketing strategies in the background. A strategy actively provides a steady support for social media marketing campaigns, inbound traffic, and email marketing campaigns that you might have already invested as a conventional flow for entering the market as a startup. A content marketing strategy can bring everything under one roof for a stronger brand name and overall presence as a brand.
Variety in approach
Welcome to the world of options, conventional marketing schemes are not at par with “the” strategy that is actually required for making a strong statement for a budding Start-up. A start-up,just like a baby, has to come in swinging. And as of today writing standard articles, or a basic advertisement on relevant websites might not cut it hence a strategy now has a variety in approach for supplementing with more visual content. There is virtually no limit to what a good content marketing strategy can do for making a mark while entering a market.
Creating competitive opportunities
Facing competition in almost everything as a beginner is no foreign concept and as such is the content marketing world, but it only makes this more interesting. Content Marketing paves the way for capitalizing on trending topics, events and opportunities that you are missing out on by not being correctly involved. Once you invest in content marketing, these opportunities will still be open, and you get the upper hand. Remember, the early bird always gets the worm!
Exponential Momentum and compounding returns
A marketing strategy offers a static return for your investment, content marketing is dynamic and continuous as it involves creating and maintaining fixed, semi-permanent web assets. Gradually your reputation and virtual property increases and as you publish more content, it gains exponential momentum, meaning you retain a recurring value on your previous pieces followed by the value created by your content marketing strategy.
Thrive not survive
Content Marketing is all about when,how,where,how much, till when etc… Everything is under your thumb,though it’s fundamental that the more time, money and effort you put into a campaign, the better the payoffs! Your startup is not here to just survive and as such there are no rules that say you have to invest an x amount in your content-marketing strategy. Honestly speaking, your business will probably survive without one. But Thriving is what makes a difference!
Now for some plain and simple facts from the Content Marketing Institute: According to research by the Content Marketing Institute of both business-to-business and business-to-consumer companies.